How Fiat think women want to be targeted

My enjoyment of the Style section in the Sunday Times was somewhat sullied by this double page Fiat 500 advert:

Is this really how Fiat think women want to be targeted? By using the pre-pubescent past time of cutting out paper clothes and putting them over a cartoon character as the primary feature. This is is a veritable patronising cul de sac. A condescending one way street. I could go on…
All that aside, this as is symptomatic of the wider picture and the way that women are perceived by the industry as a whole.


  1. Ellie says:

    To be fair though any woman who buys this car is that kind of woman, lol

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