How Fiat think women want to be targeted

My enjoyment of the Style section in the Sunday Times was somewhat sullied by this double page Fiat 500 advert: Is this really how Fiat think women want to be targeted? By using the pre-pubescent past time of cutting out paper clothes and putting them over a cartoon character as the primary feature. This is […]

Enough sexism!

The whole reason for this site is explained in one photo caption in the August issue of Car magazine. Women are still being marginalised and ridiculed as all being completely useless behind the wheel and unable to change a tyre. It’s high time this changed! Women make up half of all car owners and 16 […]