Fiat level the playing field

Phew. It seems that Fiat’s awful “cars as fashion accessories” message in advertising isn’t just confined to women. They’ve decided to patronise men too, by likening a Fiat 500 to something they’d find in their wardrobe.

How Fiat think women want to be targeted

My enjoyment of the Style section in the Sunday Times was somewhat sullied by this double page Fiat 500 advert: Is this really how Fiat think women want to be targeted? By using the pre-pubescent past time of cutting out paper clothes and putting them over a cartoon character as the primary feature. This is […]