Citroen have jumped on the sexist, twee, patronising school of advertising. This time, it’s all about the incredibly important need to match one’s car to one’s nail polish. I find this to be a recurring problem and often cannot leave the house as I can’t quite match the shade. Fortunately, Citroen have the answer. Not only that, it has “glam fuschia pink side mirrors”. Well that’s settled then. What more could a girl want? No mention of what it’s like to drive of course. Why would us silly females want to know about its handling? Now, where are my eyelash curlers?
Citroen joins Fiat in the patronising advert campaign
18/02/2014 by 2 Comments